If you are someone who lives for Fridays, you are probably in the wrong job. Of course, we all have work weeks that are more challenging than others, but believe it or not, there are people who get just a little sad when the week is over. Who are these crazy whack jobs?? They are people who are keenly aware of their personal brands.

These people live and work in a way that allows them to optimize their strengths and get compensated for doing what they love. I know it’s true, because I’ve seen it many times with own clients. These people love what they do and feel blessed to be able to spend their time being engaged in activities at which they excel.

People who understand their personal brands enjoy one of life’s greatest pleasures, [Read more…]