Do You Have What it Takes to Be a Brand Leader?

“What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance of the life we lead.” — Nelson Mandela nelson mandela photo: nelson mandela nelson_mandela_return_to_cell.jpg

This week marks the loss of one of the world’s greatest leaders, Nelson Mandela. Mandela overcame unthinkable obstacles on his journey to ending apartheid and becoming the first democratically elected president of South Africa. Many a man or woman would not have survived, let alone triumphed over the adversity he faced, but triumph he did.

How many of us face struggle and adversity in our lives or businesses today? How many of us rise to the occasion? My guess is the majority of us admit defeat more often then we’d like. What are we missing? What Nelson Mandela had and what all great leaders share is a strong sense of purpose. We cannot deny even evil dictators have conviction to a cause or mission.

We often describe great leaders as passionate, but [Read more…]

The Fastest Path To Big Success

“I want a 7-Figure business and I want it NOW!” Great, so glad to hear it. I’m right there with you Sister. Let’s make that happen. I mean it. LET US make that happen.

Today I was listening to an old episode of the Oprah show on the radio. It was a very touching story, aren’t they all, about a woman who took in an 11 year old boy relative to live with her. She was a single woman who had applied to and was preparing to go into the Peace Corps when relatives approached her about this little boy who had no where else to go.  Around the same time she saw an episode of the Oprah show about another woman who had taken on the task of caring for a sick elderly relative. It was that episode that tipped the decision for her to take the boy in.

At the end of the sound bite, Oprah chimed in and said “I love the power of television.” What she was was referring to was the power of television to connect people. Because the woman in the story saw someone else being open and brave, she was able to dig deep into herself and find her own courage and conviction which in turn not only saved the boy, but also gave her life great joy and meaning.

Your business is not an episode of the Oprah show, however, [Read more…]

Why Can’t I Do This On My Own?

Why is it so hard to brand yourself? Those of you who know me know my favorite phrase “Trying to brand yourself is like trying to cut your own hair.”@Heather Poduska (Tweet this) You can do it, but you probably won’t be satisfied with the results. Why is that? Why do we need someone else to help create a brand, and a personal brand at that!

Don’t we know ourselves best? Don’t we have a pretty good clue about what are strengths are and what makes us special? Well, if you are off and running and have all the clients you want, have a crystal clear platform, know exactly how to articulate your value and have an image that authentically reflects the vibe of your business, then the answer is YES! Woohoo, my hats off to you. You did it, you’re a genius.

For most of us though, [Read more…]

Does your brand need a hug?

Does your brand need a hug?I seem to be walking down memory lane more than usual lately. It may be because summer is a time when we travel more to reconnect with our friends and families that live further away.   For whatever reason though, I recently found myself thinking about my first piano solo.

I was 6 years old and I was going to play a 15 second long piece for my church, about 50 people at the time.  My piano teacher was the minister's wife and she was sitting in the front pew smiling as I sat down to play.  When I started to play everything was going great until…I hit a wrong note.  So I started again.  I got to the same place again and made the SAME mistake.  This happened three times before my teacher couldn't stand it anymore.  She jumped up from her seat, came up and sat next to me on the piano bench, put her arm around me and whispered into my ear that I could do it.  I then went on to play the whole piece perfectly start to finish.  That's all it took.

We all face those moments when our skill and preparation is tested whether it's in launching a new business or giving a new presentation for the first time.  We've practiced, we know the material, but when the pressure is on, we fumble, lose our place or freeze-up completely.  How much easier it is to move through those experiences knowing you have someone with you, someone who wants to see you succeed and takes a vested interest in your progress.

As a musician I have had many great teachers and I have taught many of my own students.  As a business owner I have also taught and been taught by great mentors.  I know first hand the difference it makes having someone there in your corner. If you are feeling a little stuck and are unsure what steps to take next in your business it may be time to find a good teacher.  Sometimes having a helping hand makes all the difference between a botched solo and a killer performance.

It is my passion to help entrepreneurs find and project their unique voice in the market place. To schedule a FREE strategy session with Heather to discuss how to move your brand and your business forward email at heather@clearvoicebranding.com or call at (781)-369-5063.