I have sworn off watching the news during my daily 6:00am treadmill run. It bums me out too much. I have switched to reading client attraction, self-improvement or branding materials instead. However, the other day I forgot my book and resorted to watching tv again. I landed on the highly cerebral show of “America’s Next Top Model.” Hey, not only did it get me through the burn, it also reminded me of an important branding lesson.
On this particular episode the girls were asked to pose nude except for one piece of clothing, jewelry or other accessory they would be trying to “sell” with the picture. Of course, most of the models were understandably nervous, who wouldn’t be, but it was so interesting to see how some of the girls succeeded in capturing the interest of the viewer and some did not. You have to remember ALL of these girls were gorgeous with near perfect bodies, so it wasn’t a question of whether someone was pretty enough or svelte enough to look good in the photo. It was more a question of what ELSE they brought to the scene.