The number one complaint I hear entrepreneurs make is about their inability to attract ideal clients. They just don’t know what to say to make potential clients pay attention. They know they are good at what they do, but they just can’t seem to pique anyone’s interest let alone convert leads.

If this sounds like you, you are probably really frustrated. You may not be sure what you are doing wrong or what to change. I’ve been to a lot of networking events lately and I’ve had the chance to hear a lot of elevator pitches, some of them good, but most I honestly can’t remember. Why is it that some people are able to immediately captivate their audience and others are totally forgettable? [Read more…]