You have business cards, check. Your website is up, check. You are networking, check. You even have some clients, check. You’ve done all the things you’re suppose to be doing to get your business  up and running and now it’s running, but that’s about it. You don’t feel the way you thought you would at this point. Things aren’t as fun and exciting as you imagined they would be.

It happens to most entrepreneurs at some point. In the beginning you have all the enthusiasm of a kid on the last day of school. You can’t wait to open the doors and get out there, but something happens along the way and you lose steam. While it’s true, there is a lot of foot work to be done to lay a strong foundation for your business, you mustn’t lose the spark that set you on the entrepreneurial path in the first place in the process.

That spark is the core of your brand. It’s not the snazzy business cards, the zippy new tagline or even your great services or products that is going to attract people to your brand. How enthusiastically people respond to your brand is in direct proportion to the level of passion you exude towards what you do.

But what’s a girl to do if she’s lost that lovin’ feeling? It is essential you find ways to stay excited and inspired about your business. Here are a few ideas to get you back into your groove: [Read more…]