We all want thriving businesses, and in order to do so, there is one main thing you need. Clients! However, you don’t want just any clients. You want those ideal, juicy clients. The ones with whom you feel energized every time you engage with them. The clients who love you and your services and are happy to pay your fees because they recognize the value you bring.

So who exactly is this ideal client? It’s YOU! More than likely you got into business because you felt a calling to either help people or create something that would meet a need or desire in the marketplace. And more than likely, you also chose your business based on a need or desire you have or had in the not too distant past.

Not always, but very often, [Read more…]