Whether you celebrate Christmas or not, you’ve got to admit Santa Claus is an excellent marketer. His brand recognition makes Oprah Winfrey look like a b-lister and his coffers are so full he makes Bill Gates look like a pauper. Santa generated over $400 BILLION in sales last year alone! How does the Big Man do it?

Santa may be magical, but his success is actually the result following these good branding rules… [Read more…]