We all know branding is about finding your ideal niche, understanding how to differentiate yourself and communicating your message clearly to engage your audience. However, a HUGE part of branding is the visual image you create to represent your promise of value.

We often think of the image of the brand as the logo or even the colors and fonts on your website. Those are all very, very important. However, if you are solopreneur one of the most important aspects of brand image is your own face!

Your brand may be the face of your business, but as a solopreneur, YOUR face is the face of your brand. @HeatherPoduska (Tweet this)

How you represent yourself personally both online and in the flesh is extremely important. Your audience will [Read more…]