“I’m so mad, I’m seeing red.” “He’ll never make the leap, he’s totally yellow.” “I wish the sun would come out, I’m feeling blue.” Our brains are programmed to make many specific associations to color, so much so, we have woven those associations into our everyday language.

Because of the powerful effect color has on our psyches, it is one of the best tools we have to strengthen our brand impact. You can use those innate associations to your advantage, but first you must be clear about what kind of associations you want your audience to make with you and your business. Once you are clear about your desired impact,  you can choose colors that  resonate with the core message of your brand to engage your ideal clients. Pretty cool!

The spectrum of possibilities is endless, so how are you going to choose the palette that’s just right for your brand?

Here are a few tips… [Read more…]