As it is getting colder in New England I realized it is time to buy a new winter jacket. In full disclosure I already have several winter jackets so I don’t actually need another one to keep warm. I do want another jacket, however, because am not completely satisfied with how I feel in the ones I have now. It’s not a question of how they fit, it’s a question of how I feel about myself when I’m in those jackets. I mentioned in a previous post that I recently re-embraced an edgier part of my personal brand, so now I feel like I want to have that edginess come through in my winter jacket.
Why all the fuss about a winter jacket? If you live anywhere where it’s cold in the winter, you know you spend 90% of your time interacting with other people wearing your winter coat. It becomes a very big part of how your personal brand is expressed in your appearance. Putting together a branded outerwear ensemble is a really smart and fun thing to do. All you need is a great coat or jacket in a neutral color and then you can add all the do-dads and colors you want with hats, scarfs, mittens, etc. The possibilities are endless and to change-up the look can also be really cheap and easy. You just need to change up the accessories. If you have a brand color this is a great way to incorporate it. If, for example, you are known for being very holistic and natural you may choose a shade of green for your accessories. Don’t be afraid to play around and have fun with it.