I recently read an article about something called the “Snob Diet.” The idea is to be discriminating about what you eat. Instead of eating low-fat, processed “diet” food, you actually eat real, full-fat, scrumptious food. When you eat the real thing, the idea is, you are more satisfied so you actually eat less and lose weight. If you are like 99% of most of us, you are probably watching what you eat on a daily basis in an effort to stay as trim and healthy as possible, so the idea of indulging with Häagen Dazs may seem like diet suicide. But before you throw out the brie with the bath water, take a second look at the Snob Diet. It’s not about stuffing your face in a trans-fat frenzy, it’s about the experience of deeply enjoying the process of eating.

As business owners we would do well to pay attention to the Snob Diet. Whether we are talking about eating or the process of shopping, most people have a strong desire to have quality experiences. As consumers we are bombarded with garbage, with a lot of loud junk. We long for the experience that will transcend the noise and fill us with meaningful nourishment. As business owners we need to ask ourselves not only what is the best product we can provide, but also what is the best EXPERIENCE we can give our customers. [Read more…]