Almost every business owner I know wants the same thing, a roster full of ideal clients. Sounds great, doesn’t it? Just imagine looking at your client list and loving every name on it because not only are they all totally awesome people, but because these awesome people recognize and value the service or products you provide and are willing to pay your fees. Now that would be pretty cool.

Well, it doesn’t have to be  just a pipe-dream. It is possible to attract ideal clients without as much difficulty as you might think. You just have to know what you are doing. There are some secrets, it’s not magic, but they sure work like magic. And the reason they work is because they tap into what is very natural for all people, emotions. (Ok, there’s the rare sociopath, but hopefully that’s not your target market anyway!)

Too often when trying to connect with ideal clients, entrepreneurs speak to their prospects’ heads instead of to their hearts. And while there certainly is a time to be logical and straightforward, it is not in the attraction phase of a client relationship. Think about it, when you are considering whether or not to date someone, are you making that decision primarily with your head or your heart? We make those decisions on how the other person makes us feel. In fact, we might even choose someone who doesn’t look perfect on paper because of the wonderful little butterflies we feel when we’re around them.

Now think about what that means for your business. You could be the smartest person in the room or have the best programs out there, but if you don’t know how to connect with your audience on an emotional level, you are going to leave the dance alone. Let’s fix that, shall we?

Here a four tips to make ideal clients swoon over you: [Read more…]