Successful branding is based on the idea of being aggressively individualistic, however, there are times when it pays to be a copy cat. Well, not exactly a copy cat, perhaps more of a voyeur or maybe even a little bit of a barnacle. I’m talking about emulating and even leveraging your competition to grow your own business .

As important as it is to be original in your branding, it is not always necessary to be a maverick in your efforts to find and attract ideal clients. We often think of competition as a negative thing, but there are many advantages to having good competitors. Competition keeps you on your toes and challenges you to continually improve and innovate. It forces you to continually define and refine your niche so you can claim a unique position in the marketplace. Competitors can also be great friends and referral partners.

However, one of the greatest benefits to having good competitors is [Read more…]