What are you waiting for?

What are you waiting for?Have you ever wondered why some people are successful while others are not? What is it that separates the haves from the have nots? While some people toil away at unfulfilling jobs, linger in overweight bodies or struggle with difficult relationships, there are a select few who seem to sail through life. They write the great American novel, create wildly successful businesses or strut their rock hard abs. What is their secret? Successful people take action.

You may be saying, "Wait, that's the answer to the great big secret to success? That's too simple." Yes, it is simple, however, simple does not mean easy. Take for, for example, weight loss. Loosing weight is not rocket science. We all know to lose weight you have to eat fewer calories and expend more energy. Of course, there are different methods to this process, but it all pretty much boils down to calories and energy. So if it's so simple why are we not all walking around in super svelte bodies? It's because knowing something and DOING something are completely different. You must take ACTION to see results. You must get your ass to the gym!

If we know what to do, why are we not all racing out of our houses to get to aerobics class? Because it's hard and makes us uncomfortable. In order to be successful you are going to have to get comfortable with being uncomfortable. You will have to do things you don't feel like doing. Many people think they will do something when they get properly motivated. They hire coaches or read inspirational books. And while those things are all great helps, YOU are still the one that has to do the work. But here's the good news. Once you START to take action, you DO start to feel like doing the work. You DO start to feel motivated.

Most people think the emotion will come and then they will take action. That's backwards thinking. When you start taking action you start to create a cascade of positive emotions that keep you motivated. You start to see progress and glimpses of your success which gives you even more energy to take more action. It's an upward spiral. 

Here are three tips to get you and keep you on PAR with success:

1. PREPARE-What do you need to do to set yourself up for success? Are there supplies you need? Do you need to put things on your calendar? Are there people you need to contact? When you know WHAT you need to do, it will be easier to get started.

2. ACT-What one thing can you do each day to move you closer to your goal? DO IT. Make a phone call, write your outline, buy some damn carrots! Do SOMETHING. Even doing one small thing will help you feel motivated to take the next step. All action is physical. Even if you think for a living, you still need to physically write down your thoughts. So get out of your brain and into your body.

3. REBOUND-If you try an action and it fails, GET UP AND TRY AGAIN. Imagine you were running an important race on a track with hundreds of spectators. Now imagine you tripped on your shoelace and fell flat on your face in front of all those people. What would you do? Would you just lay there? No, you would get up and finish the race and hopefully, you would have learned to tuck in your laces for the next race. The only way you really fail is if you stay down and let the world trample on you.

Stop waiting to feel ready to act. ACT like you are ready succeed and soon you will be the one winning the race.

Feel Good Branding

Feel Good BrandingIf you've been reading this blog, then you are probably somewhat familiar with branding and some of its benefits. Good branding can create a loyal, excited following. It can increase your sales. It can differentiate you from your competition and establish you as an expert in your field. Wow, those are all fantastic benefits of branding!  However, I think the very best benefit of personal branding is not often talked about. It is the FEELING YOU GET from living and working from and with those parts of you which feel most authentic and exciting TO YOU.

If you are in business, you are in business to make money. If you were not doing business to make money, you would be dabbling in a hobby. So of course, when you think about branding you will focus on the financial benefits. You are not going to waste your time and marketing dollars on frivolous, touchy-feel-good gimmicks. However, what could be more valuable than your own happiness. I know it sounds pretty grandiose to talk about personal branding that way, but that's the way it is. When you are really in touch with what makes you tick, what you are good at, how you best express yourself in the world and when you can move through your life freely and enthusiastically working from those premises, you feel a deep satisfaction and joy. The kicker is feeling good and excited about how you work and express yourself can also be financially rewarding.  It's a win-win situation.

When you are joyful in your work other people respond to that energy. Have you ever met someone who seems to radiate good vibes? How does it make you feel to be around that person or interact with them? Great, right? There is a gas station near my gym that I love going to. The attendant there has such great energy. Rain, snow or shine he has a smile on his face, asks how I'm doing and gives great service. Do you think I drive out of my way to get my gas there?  You bet I do. It makes me FEEL good to buy my gas there. His energy is infectious.

When are clear about your personal brand and become comfortable projecting that brand into the marketplace, YOU become that infectious person others are drawn to.  However, the greatest gift is the way you feel about yourself and that, my friends, is priceless.

Go Deep Young Brand, Go Deep

"Every great man has become great, every successful man has succeeded, in proportion as he has confined his powers to one particular channel." –Orison Swett Marden

Go Deep Young Brand, Go DeepDoes that quote sound limiting to you? It may. We often bristle at the idea of being boxed in, of being labeled one way or the other. We do not want to be pigeon holed. It seems contrary to the American ideal of more is better. We are always striving to break down barriers, go beyond the horizon, grow and expand.  And while all these endeavors are worthy, they don't necessarily translate effectively to branding.

Successful branding is about narrowing and focusing. People with great personal brands don't try to be all things to all people. Instead they spend time discovering and honing those skills and attributes which resonate most deeply with who they are and where their strengths lie. They go deeper, not wider with their efforts. The result is they become more easily recognized and well-known by their target audience.

This is not to say you can never expand or grow your brand, but in order to do so effectively you first have to establish yourself and what you stand for.  Your audience has to become familiar with you.  You have to earn their trust and loyalty by consistently delivering what you do well. However, you must not stray too far or for too long from your core message, service or ability. I recently saw Bobby Flay, the great chef and grill master on an episode on the HBO series Entourage.  He plays a character based on himself which was great.  However, if he suddenly decided to start doing Shakespeare plays I don't know how successful or happy he would be.

Going deep isn't all about the audience though, it's also about you, the individual. When you go deep you gain mastery which increases your self-esteem and pleasure from what you do. The only caveate is you must know what your channel is.

Here are some clues to help you recognize yours.

1. When you do a certain activity you lose track of time. For example, you go outside to work in your garden and you when you think ten minutes have passed it has actually been an hour.

2. You notice certain things come easily to you where others struggle. You may be out to dinner with friends and when it's time to figure out the tip you whip up the number in a flash while everyone else is pulling out their phone calculators.

3. There is something to which you are continuously drawn. For example, you can't pass up going through an open house even though you are not in the market to buy or sell anything. You may be yearning to be a decorator or a broker.

4. You often find yourself being asked for advice on a certain subject.  Perhaps you have a great sense of style and your friends are always asking you to help them put cute outfits together.

5. Try to remember what you loved doing as a child. Sometimes as adults we forget about or abandon early interests or pursuits due to outside pressures or responsibilities, but those earlier pursuits can actually point to your core abilities.

When you do figure out what makes you tick and stick with it, you create a laser-focused path to success. So put down that clicker and stop channel surfing. When you do, you will become the star of your own show.

Do you give up too easily?

Do you give up too easily?This is the last week our au pair will be with us before she goes back to her country for school. We decided to have a special waffle breakfast to say good-bye and thank you to her. As usual, my youngest daughter was the first one up the day of the big breakfast and she was super excited. She wanted us to make waffles NOW. Now happened to be 5:45 a.m. and everyone else was still asleep. Of course, my explanation that we had to wait until everyone was awake went over like a lead balloon. It also had no effect on her insistent asking if we could start the waffle-making process NOW. Here's how the conversation went:

Her: "Now, Mommy, is it time now?"

Me:  "No, Honey, not yet, not everyone is awake yet. We'll have to wait a bit more."

2 Minutes later…

Her:  "Now, Mommy? Now?"

Me:  "Sorry, no Honey, not yet.  We have to wait."

Her:  "One Mississippi, two Mississippi, three Mississippi.  Ok, now Mommy."

And so it went on every two minutes until I just gave in and started making the waffles with her alone while everyone else slept. I figured I could just make some more later and save my sanity in the meantime.

My point is that persistence pays off. If you ask once and are given a "no" or a "not now" or "maybe later" and you just walk away, you may be giving up too quickly. I'm not suggesting you pester someone until they fantasize about running away to Hawaii just to get away from you (wait, that was my fantasy), but I am suggesting you continue to ask and get feedback. You may be assuming the other person is out and out rejecting you or your offer, but there could by many reasons for a response other than yes. For example, they could be busy, or distracted, or even feeling lazy about making a decision. It can take many exposures to you or your service before a new client is comfortable taking the leap.  You never know when the switch will be turned on, so do not give up too easily.

You may also need to learn not to personalize rejections. As women, this is something to which we are particularly sensitive. Children do not assume you don't like them if you say no the 10th time they ask for a new toy. They are merely focused on getting the toy. Of course, you need to be polite and diplomatic in your approach, but do not assume someone doesn't like you just because they say no.

So ask, ask again, get feedback, tweak if necessary, and ask again. Who knows, maybe someone might even make you some nice warm waffles.

Brand Your Edge

Brand Your EdgeFor the past several months I have noticed that I have been feeling a little bit blue. I wasn't sure why I was feeling this way. My family is great, I feel healthy, I love my work. So what was the problem?  I realized that I was feeling down because I was feeling frumpy. 

I don't think most people who know me would consider me frumpy, however, what I was seeing in the mirror did not excite me. I bought these clothes, I even liked these clothes. So what the heck was happening?  What I finally realized was I had lost my edginess which is a really big part of who I am. It's the part of me that gives me zing and energy. It makes me feel alive and slightly dangerous.  So why on earth would I give that up? 

It wasn't intentional, it was more by default. In an attempt to appear polished and pulled-together, I had checked my edginess at the door. I was guilty of a big sin which was giving in to a "should" way of thinking. I had an idea of how a professional person should dress and act. The only problem, which it turned out was a big one, was I ended up feeling only partly present dressing and acting this way. An important part of me and my brand was missing.  And it made me cranky!

Of course, I still believe in being professional, but that doesn't mean being stiff and uninteresting. The more you can infuse your personal brand into your professional life, the more appealing you will become and the happier you will be.  If you leave out a piece of your brand because you think you "should," you will be left with a vanilla version of yourself and your brand will suffer. On the other hand, if you can embrace those parts of yourself that feel most exciting, your brand will be truly unique, even if it feels a bit scary at first. Now if you will excuse me, I need to slip into something black and slightly dangerous.

Does your brand need a hug?

Does your brand need a hug?I seem to be walking down memory lane more than usual lately. It may be because summer is a time when we travel more to reconnect with our friends and families that live further away.   For whatever reason though, I recently found myself thinking about my first piano solo.

I was 6 years old and I was going to play a 15 second long piece for my church, about 50 people at the time.  My piano teacher was the minister's wife and she was sitting in the front pew smiling as I sat down to play.  When I started to play everything was going great until…I hit a wrong note.  So I started again.  I got to the same place again and made the SAME mistake.  This happened three times before my teacher couldn't stand it anymore.  She jumped up from her seat, came up and sat next to me on the piano bench, put her arm around me and whispered into my ear that I could do it.  I then went on to play the whole piece perfectly start to finish.  That's all it took.

We all face those moments when our skill and preparation is tested whether it's in launching a new business or giving a new presentation for the first time.  We've practiced, we know the material, but when the pressure is on, we fumble, lose our place or freeze-up completely.  How much easier it is to move through those experiences knowing you have someone with you, someone who wants to see you succeed and takes a vested interest in your progress.

As a musician I have had many great teachers and I have taught many of my own students.  As a business owner I have also taught and been taught by great mentors.  I know first hand the difference it makes having someone there in your corner. If you are feeling a little stuck and are unsure what steps to take next in your business it may be time to find a good teacher.  Sometimes having a helping hand makes all the difference between a botched solo and a killer performance.

It is my passion to help entrepreneurs find and project their unique voice in the market place. To schedule a FREE strategy session with Heather to discuss how to move your brand and your business forward email at heather@clearvoicebranding.com or call at (781)-369-5063.

Stop apologizing for your brand!

Stop apologizing for your brand!Doing branding work I have met some really incredible women.  I love getting to know my clients and hearing about their dreams and goals.  I am always impressed and delighted to hear about their past accomplishments, their unique experiences, and their visions for their businesses and their communities.  These are strong, smart, energized women.  However, I've also heard some of these same amazing women say things like "I know I should be charging more, but… I'm just really picky…I don't want to seem braggy…I know my standards are too high…"  We're all in trouble if having high standards is something you should apologize about!

Why is it that even savvy, educated women still struggle with stepping into their own power?  I think one reason is from the time we are little we are encouraged to be nice, to share, to be helpful and not to raise our voices.  One of my least favorite phrases taught in preschool is "You get what you get and you don't get upset."   What if what you are given is garbage?  In preschool that is not usually the case, but sometimes in life it is, especially if you are shy about making your preferences known.  

Another big reason women apologize for what they want is they want to be liked.  Of course, we all want to be liked, but when our desire to be liked causes us to act in ways that erode our authenticity, we damage our brands. It can be very scary to think people won't like us, however, here's a news flash. Not everyone likes you anyway!  So why not ask for what you really want so at least someone is happy.

Here are some things to think about the next time you catch yourself saying "I know I should but…" or "I'm too…"

1.  You are a role model.  Instead of worrying someone else will think you are too full of yourself the next time your ask for what you are worth, remember you are showing them how to honor themselves the next time they ask for something they need.  This is ESPECIALLY important if you have kids. 

2.  You are always telling others how you want to be treated by the messages you send out.  If your message is "I'm worried my standards are too high"  people will treat you as if your standards are too high.  If, on the other hand, you are secure with your standards, you will start to attract people into your life who also have high standards.  Again, if you have kids, don't you want them to have high standards when they are say, oh I don't know, choosing friends, boyfriends/girlfriends, what food they put into their bodies!

3.  If you do not pick the best you can, it is a reflection of your personal judgement to others.  People judge each other constantly.  It is not mean, it is human nature.  It is a way for people to determine who you are and what you are all about.  If you are not picky, you are saying to the world that either you do not care or don't feel you deserve the best.  Just to be clear, I'm not advising you go out and spend a lot of money.  I am suggesting though, that you choose the best options available to you.  It doesn't cost you any more money to hire a great employee than it does to hire a less desirable one just because "they'll do."

You are not in preschool anymore.  You do not have to accept what people give you if it does not meet your needs or desires.  However, in order for people to know what you want, you need to have a clear, strong voice.  By the way, I know this was a long post, but do you think I am going to apologize for it? No way.

“Free your mind, and the rest will follow…”

"Free your mind, and the rest will follow..."I LOVE summer.  I do not like summer, I LOVE it.  Despite the inch-thick layer of gooey sunscreen I have to wear, despite the bozo-esque hair I sport after a dip in the pool, I still think summer rocks.  It’s the one time of the year when all my kids are free at the same time.  We don’t have to be at gymnastics, girl scouts or soccer.  We are free to rome and explore and do as we please.

One of my favorite things to do on these steamy days is take the kids on mini-adventures.  We explore different parts of the city, a new beach or a new restaurant.  Last weekend we went into the North End of Boston and had pizza, gelato and a carousel ride.  I find after these little outings my mind feels freer and I have many more creative ideas.  I also often find myself adapting or incorporating something from these experiences into my routine when I return home.  This time it happened to be a wonderful watermelon and basil salad, yum.

Summer is a great time to re-energize your brand too.  Things are not as rigid and structured as the rest of the year.  It’s easier to try something new.  I’m not talking about radically changing who you are or what you stand for, but rather opening up to new possibilities that feel exciting and authentic.  New exposures and experiences can give our brands new life and greater depth.

So next time you find yourself meandering through an exotic spice shop or people watching on a park bench, don’t chastise yourself for not being behind your desk.  Just think of it as a working vacation.  See you on the beach!

Great Brands are not “Discovered”

Great Brands are not "Discovered"One of my very earliest memories is sitting on the corner of my block at about the age of 5 singing and making up songs hoping that someone would walk by, hear my voice and “discover” me. Now it’s hard for me to imagine that a 5 year old would have such thoughts, but I most certainly did.  I think we all have a desire to be scene and heard and to feel like people recognize our talents.  However, no one is going to “discover” you by simply walking past you on a street corner while you sing a little ditty.

Since then, what I’ve learned over my many years of experience of singing professionally is that great singers are not “discovered.” They are molded, trained and refined.  Singers spend years discovering and rediscovering their voices.  Then spend endless hours pouring over repertoire trying to figure out what best suits their natural ability and can show their voice in its best possible light.  And then they go out and audition.  They show what they can do and they ask for the job.  If they don’t win the audition they try to get feedback on how they can do better the next time.  And then they go out and try again.  That is how great singers are discovered.

You can see where I’m going with this.  Great brands are not magically found by someone tripping over them.  You don’t just hang a shingle out and have raving fans.  You must discover what your unique talents are, refine them and project them.  You must make people aware you are there and that you want the business.  You must go back and tweak things when you get feedback and then you must try again.  If you do all those things you will get to a place where the audience will sit up and take notice.  And soon YOUR name will be on the marquee.

Persistent Branding Wins

Persistent Branding WinsWe live in a world where almost anything you want is one click away.  You want to know the weather in Singapore, no problem. You want to see what your favorite celebrity did 5 minutes ago, check Twitter.  You want to keep mosquitoes away, there's even an app for repelling bugs at your fingertips!  However, if you want a strong brand, you are going to have to patient.

The cornerstones of branding are clarity, consistency and constancy.  However, another vital component is persistence.  Persistence is a little bit differnt than consistency or constancy.  Persistence has a grittier quality.  It implies tenacity, a stick-to-itiveness in the face of a adversity.  Strong brands are built with persistent energy and attention, they are not like rockets that loose their intense power after their initial launch.

All of us face times in building our businesses, our brands, or our lists when it feels like we are Sisyphus.  We put out or marketing messages, we Tweet, we blog, we speak and still it feels like nothing is happening.  However, things are happening.  It takes time and multiple exposures for your audience to get familiar with your brand.  Think of the "overnight" success of stars like Leonardo DiCaprio who  had to work his way through bit parts on shows from Romper Room to Growing Pains.  He then had to beat out 400 other actors to win the role of Tobias This Boy's Life before going on to his blockbuster, Titanic.  This took persistence. Now he is a KNOWN, reliable brand within his industry and to his public audience.

So be clear, be consistent and be constant, but also be persist, persist, persist.  Each small success along the way will create ripple effects. You WILL grow your brand and your business.  Remember the tortoise wins the race!