Don’t let your brand go up in smoke

Don't let your brand go up in smokeAs it’s getting closer to Christmas season and the colder weather is setting in, I need to get our chimney cleaned so we can enjoy a cozy fire during the holidays. As I was putting this task on my to-do list I suddenly flashed back to a scene in my living room many years ago when a chimney sweeper was at our house. I had been practicing some repertoire when he arrived so he heard me singing. He complimented me and went on to say that he wished he had a special talent. I know he was referring to some musical or artistic talent, however, I reassured him he did have a special talent which I truly believe.

I think everyone has special gifts and abilities. The problem the chimney sweep was having, and that many people have, is he was unable to recognize his talents. Sometimes we think if we are not  good at things like sports or music, we are not gifted. Not true. Everyone has strengths and skills. The trick is to unearth those abilities and nurture them to allow them to grow. Your gift’s purpose or usefulness may not be immediately obvious, but there is a need and place for everyone at the table. You must be careful not to judge your gift as insignificant or less valuable than that of another person  because you never know how, given a chance, your talents can manifest themselves in beautiful and powerful ways.

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Baby it’s Cold Outside

Baby it's Cold OutsideAs it is getting colder in New England I realized it is time to buy a new winter jacket. In full disclosure I already have several winter jackets so I don’t actually need another one to keep warm. I do want another jacket, however, because am not completely satisfied with how I feel in the ones I have now. It’s not a question of how they fit, it’s a question of how I feel about myself when I’m in those jackets. I mentioned in a previous post that I recently re-embraced an edgier part of my personal brand, so now I feel like I want to have that edginess come through in my winter jacket.

Why all the fuss about a winter jacket? If you live anywhere where it’s cold in the winter, you know you spend 90% of your time interacting with other people wearing your winter coat. It becomes a very big part of how your personal brand is expressed in your appearance. Putting together a branded outerwear ensemble is a really smart and fun thing to do. All you need is a great coat or jacket in a neutral color and then you can add all the do-dads and colors you want with hats, scarfs, mittens, etc. The possibilities are endless and to change-up the look can also be really cheap and easy. You just need to change up the accessories. If you have a brand color this is a great way to incorporate it. If, for example, you are known for being very holistic and natural you may choose a shade of green for your accessories. Don’t be afraid to play around and have fun with it.

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What is Your Brand Song?

What is Your Brand Song?Earlier this fall I was in the studio recording my Christmas album. I love Christmas music so it was such a fun day singing through all that beautiful music with my pianist. However, before we could get to the point of laying down the tracks I had to choose the actual songs to go on the album. Of course, I choose many of the classics, but I threw in a couple of lesser known, although beautiful, pieces as well. One of those pieces is a song called “The Carol of the Birds.”

The first time I heard this song was many years ago when a friend of mine performed it in college. I never forgot how beautiful the tune was, so when it came time to choose for my album this year I knew it had to go on. It’s an absolute gem. Although it may not be a mainstream American Christmas classic, this little piece has passed the test of time and has been sung and performed by great artists over several centuries.

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Hustle & Flow

Hustle & FlowHave you ever been involved in an activity where you lose track of time? Maybe you were writing a great story or even playing a video game. Your mind was completely engaged in the task at hand. This kind of focused energy is often referred to as flow. It’s a term created by Hungarian psychology professor, Mihaly Csikszentmihalyi, which refers to “the mental state of operation in which a person in an activity is fully immersed in a feeling of energized focus, full involvement, and success in the process of the activity.” To achieve flow requires complete engagement.

In singing the word flow is also referred to in terms of breath flow. The goal is to create a steady stream of air without tension or obstruction so the vocal chords can vibrate freely. In order to do so you must coordinate many different parts of the body. You must relax some muscles while fully engaging others. The result is the feeling of having an open, malleable instrument where the breath flows easily.

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Can Your Brand Sell a Green Shoe?

Can Your Brand Sell a Green Shoe?I have sworn off watching the news during my daily 6:00am treadmill run. It bums me out too much. I have switched to reading client attraction, self-improvement or branding materials instead. However, the other day I forgot my book and resorted to watching tv again. I landed on the highly cerebral show of “America’s Next Top Model.” Hey, not only did it get me through the burn, it also reminded me of an important branding lesson.

On this particular episode the girls were asked to pose nude except for one piece of clothing, jewelry or other accessory they would be trying to “sell” with the picture. Of course, most of the models were understandably nervous, who wouldn’t be, but it was so interesting to see how some of the girls succeeded in capturing the interest of the viewer and some did not. You have to remember ALL of these girls were gorgeous with near perfect bodies, so it wasn’t a question of whether someone was pretty enough or svelte enough to look good in the photo. It was more a question of what ELSE they brought to the scene.

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The Labor of Brand Success

The Labor of Brand SuccessIn my last blog post I mentioned the fact that nurses and teachers are my heroes, and it’s true. After giving birth three times, my appreciation of nurses has grown exponentially. Having a good nurse makes all the difference in the world when it comes to those times when you really need to rely on someone to help you push through. Most of my maternity nurses were very sweet, but there was one who was tough as nails. At one point I seriously wanted to slap her, but in all honesty she was probably the best nurse I ever had. This was my nurse for my first baby. I think her name was Joan.

When I got to the hospital to deliver my first daughter I was understandably nervous and excited, but I was also a little bit cocky. I had read all the baby books, been to all the lamaze classes and had watched all the way-too-graphic birthing movies. I knew what to expect. I knew and had practiced all the breathing techniques and I definitely knew all my drug options of which I had fully planned to take advantage. However, when the time came during my labor to ask for my epidermal there was a mad rush of other emergencies in the maternity ward.  All THREE anesthesiologists were unavailable to give me my meds. How could this be? This was not one of the contingencies I was prepared for. The pain was quickly intensifying and panic set in. All my preparation went right out the window. I stopped my “hee, hee, whhoo, whhoo” and started something more along the lines of “What the ****!”

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Find Your Path with Personal Branding

Find Your Path with Personal BrandingWe live in a world where everyday there are more and more options available to us, especially for women. It used to be that as a woman your two main career choices were either nurse or teacher. Nurses and teachers happen to be my personal heroes so I’m not knocking those professions. Now, however, a woman can choose to be just about anything her heart desires. This is a great improvement, but it comes with its own set of challenges. With so many options it can be hard to choose a direction. Wouldn’t it be great if there was some magic wand you could wave that would just point you in the right direction? Well, there is and it’s call personal branding.

At its core, personal branding is about clarity, clarity about who you are, what you have to offer, and how you want to express that in the world. When you are clear about what makes you tick and what your unique contribution can be, your decision process becomes infinitely easier. You start to recognize which opportunities will enhance your life experience and which ones will lead you further away from home base. You personal brand is always there for you to tap into like a life compass.

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Don’t Let Your Brand Goals Fall Behind.

Don't Let Your Brand Goals Fall Behind.Today is October 1st. As if on cue, the weather turned overnight from balmy to cool and rainy. It is a vivid reminder that things are shifting and that time is marching on. It’s been a great year so far for me with taking on new clients, learning new technologies, and creating new services. As you all know however, with any business there is always so much more to do. As October marks the beginning of the end of the year it is time to think about what still needs to get done. That list can get pretty daunting, so the question is how to prioritize?

If you are anything like me, you have about 50 projects whirling around in your head at any given time. It can get very overwhelming trying to decide where to start and where to focus your energy. In her book Stop Saying You’re Fine, Mel Robins says that when you keep your ideas in your head “you are working behind enemy lines.” She suggests a wonderful tool called a brain dump. You simply write down everything, I mean everything, you need or want to get done from finishing your e-book to buying a new comforter for your bed. Once it’s down on paper your mind is freed up to think more clearly and choose which actions make the most sense to work on first.

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Who are you singing to?

Who are you singing to?It may come a surprise to some of you, but not everyone likes opera. "How is that possible?" you say. Shocking, I know. There are actually people on this planet who would rather shoot a staple gun into their foot than listen to a soprano screech out a high C. It's just not their thing.

This used to really bother me. How could not everyone love opera? Who wouldn't want to hear the most pure and powerful sound a human voice can make? And what about the sheer beauty of the music, the swell of the orchestra, the pathos, the drama, the spectacle? It was hurtful to me to realize that one of the things I love the very most actually revolts some people. I used to think maybe those people just didn't understand opera, that they had to be educated. Perhaps they just hadn't heard it enough times, or heard the right piece, or the right singer.  If they did, they would get it. They would see the light.

You may feel that way about your business. You love what you do. You provide a great service, great value. You feel like you've created something beautiful that people will absolutely love, but when you put it out there, you realize not everybody does. They may even think what you do is silly or unnecessary. I know that feeling hurts, but don't let it get you down. The good news is there are other people in the world who will love what you do.

The thing about great brands is that they do not and should not appeal to everyone. If a brand is really strong it should actually repel some people. The goal of branding is not to attract and convert the whole world. Focusing on the whole world takes a lot of time, energy and money and the results are disappointing.  When you narrow your focus and have clarity with your brand, you attract the right people, those people who resonate with you, your services, your message and your style. Those are the folks who will become your biggest fans and you won't have to strong-arm them into liking you. You will draw them to your brand with your authenticity and excellence.

So you have a choice, you can stand on the street corner singing your little heart out hoping and praying  passersby will throw money into your tip jar OR you can refine your voice, clarify your niche and find just the right audience for your talents. When you do, you will find and grow a raving fan base. Not everyone is going to love your brand and what you do, and that's ok. You can still think they're crazy, just don't waste your time trying to convert the nay-sayers. You've got a show to do!

“It’s a Beautiful Day”

"It's a Beautiful Day"I recently read an article about the rock singer Bono where he talked about the process of finding his voice. Initially, he tried playing guitar, but he did not excel with it. Then someone suggested he sing, but he didn't think he really had a voice and he struggled to know how to do it. However, he gave it a second try and something clicked. He found his voice.

It's hard to imagine a singer who has performed for millions and millions of people not thinking they have a voice and almost panning the idea of pursuing a career in music. However, I understand it because I've seen this phenomenon first hand. In music school we used to sing for each other every week performing the pieces we'd been working on or doing mock auditions for our studio. There would often be a young student who really struggled to sing well. One would wonder how they were ever going to make it as a singer. Lo and behold, a few months later their voice would start to bloom.

So what happened for Bono and my music school colleagues? Why were they able to find their voices? First of all, they stuck with it. When you are struggling with anything it's tempting to give up. You may feel because you failed at your first attempt it means you are not gifted enough to pursue your dream. However, it often just takes a little time and patience to see the results you want. You may already be doing everything right and you are simply in process.

The second thing they did was continue to explore. Bono first tried guitar and then singing. He had to figure out how to make it work. "I had tried before, but I had no voice at all. I remember the day I found I could sing. I said, 'Oh, that's how you do it." (Success Magazine) A lot of people think you can either sing or you can't, but that's not true. Singing is a process of learning to coordinate many internal processes. You have to explore the mechanisms of your body. What happens when I breathe this way? How does my tone change when I focus my sound towards my nose? As you explore, you get information about what works and what doesn't to get the results you want.

Finally, they got feedback. In Bono's case it was from his bandmates who told him he was a lousy guitarist. So he tried something else. In the case of the music students it was from their teacher and their studio mates. They were able to take that information and apply it to tweak their process, refine their instrument and ultimately, blow away their audience.

Whether you are singer or a business owner the same lessons apply. If you have a passion, a desire to share your gifts and be heard by an excited audience, you can't be let fear of failure stop you. You need to keep at your craft, keep learning and exploring and continue to get feedback from your mentors, peers and clients. There have been many stars who did not start out at the head of the pack, but because of their curiosity, their tenacity and their willingness to learn they ended up finding their voice and their success.  If you are willing to do the work, you can do it too.  When you do, like Bono says "It's a Beautiful Day."