There are a lot of entrepreneurs out there right now who are speaking for their businesses, unfortunately however, many of them are not making money from their talks. They’re great at what they do and they give valuable information when they speak, but they struggle to close the room.

Can you relate?

It can be so frustrating to get up in front of a large audience either live on stage or online in a webinar or teleseminar and pour your heart and soul into a presentation only to come home empty handed. You spend so much time and energy preparing, you give great content and still end up with really disappointing sales.

You have to remember, your job in business is to make money and when you are giving a presentation for your business, your talk should be making you money. If you are a person of integrity, of course you want to give your audience real, transformative content, but you also want them to work with you so you need to guide them through a process to take that next step forward. You don’t make sales by banging people over the head with an offer.

The problem is many entrepreneurs don’t understand there needs to be a selling structure in place to convert potential clients into paying customers.

You can have the best programs, the most heart-felt presentation and the most impressive training, but if you don’t know how to set up your talk to prepare the audience for your offer, you will be fighting an uphill battle.

Passion alone does not equal profits. You have to have a PLAN. Once you understand how to structure your talk to sell, you can layer in all your great content and create something that is truly dynamic AND profitable.

If you’d like to know more about how signature talks can dramatically increase your profits, I invite you to join me for my upcoming FREE webinar: “Close Any Room: How To Add Thousands Of Dollars To Your Monthly Income With Signature Talks” CLICK HERE to register

Yesterday, the world got way less cool…

I was so saddened by the news of the death of rock legend, Prince. It was a huge loss to the music industry and artistic world. However, I also took it as a personal loss as did many others.

When I was growing up, I had two posters on my bedroom door. One was a picture of a basket of fluffy kittens and the other was of Prince splayed out on a bed covered with purple satin sheets. I can only imagine what my mother must have thought!

To say I was obsessed is a massive understatement. I saw the movie Purple Rain 20 times and could recite every line of the movie as I watched repeatedly. I bought the cassette sound track to the movie and listened to it well over 200 times. Prince was one of three rock concerts I’ve seen in my entire life and the ONLY one I ever actually bought tickets to for myself. And let me tell you, that band was TIGHT!

Why was I so obsessed?

As I teenager, I really didn’t grasp Prince’s talent or mastery. An artist manager friend recently told me how Prince played all the instruments and would often finish sound tracks overnight while the rest of the band went home. But as kid, that wasn’t my focus. No Sir!

I was focused on the man.

Strangely enough, I felt very identified with Prince, me a tall, awkward, pious white girl and this little, eccentric, gender-bending, black pop star. How could that be? How could I see myself in him? Yet I did.

Even though at the time what I felt was infatuation, I understand now what I really wanted was to be like Prince. Not for the fame or money (or cross-dressing!), but for his unapologetic, in-your-face, wildly sexy self-expression. If you could have bottled that up to sell, I would have been first in line to buy.

Prince rose to fame as I came of age. His artistry, pain, bravado and rebellion awakened the possibility in me of a richer, more sensual life. If it was possible for him, it was possible for me, especially since he was from the Midwest.

I still remember the thrill I got driving past the Chanhassen water tower outside of Minneapolis every time we would go visit my dad in Minnesota over the summer. I would be thinking, “I can’t believe it, Prince has a house here. HE lives HERE!”

Prince no longer lives THERE or anywhere on God’s green earth, however, his VOICE lives on in all those who were touched by his hot grooves and outrageous moves.

His talent is a beacon for excellence, drive and discipline. And his memory is a call to action for anyone who wants to live a free life and challenge perceptions about how one should express their authenticity.

My challenge to you is to find your voice and share the art that lives within you while you still can.

Rock on.
Love,

“How To Know What Content To Include In A Signature Talk”

Whether it’s the first time or the tenth time you’re creating a signature talk, the question of what to include for content always comes up. How do you know what to include and what to leave out?

The first thing you want to remember about giving a talk to sell is your audience is there to get a taste of what it would be like to work with you. This means you want to give something delicious and enticing, but you don’t want to lay out an entire feast. Think of your talk as a sexy cocktail party where you are the charming host not a rich Thanksgiving Dinner where everyone leaves feeling bloated.

Most entrepreneurs, especially women, want to give, give, give. It usually comes from a place of wanting to prove ourselves, but what happens when you over-give is you shoot your profits in the foot. When you give too much of your juicy content, you don’t give people a reason to move forward. They’ve already gotten enough to take the next step…without YOU.

Another reason over-giving is so detrimental to your sales is it overwhelms your audience. They can’t process all the information so they are either frantically taking notes or tuning you out. In either case, they are not present or emotionally engaged in your talk where they need to be to buy.

Your content also needs to be clear and the points well-defined. Please, I beg of you, DON’T WING IT.  You want to be thoughtful about the most important pieces of information your audience needs right now and deliver that content in a step-by-step manner.

Finally, if you are smart, you will choose content that aligns with your offer. Your signature talk should be a well-oiled, pre-meditated selling machine that seamlessly guides your audience to buy. When you backwards engineer your copy from your offer, you will have a much better sense of what to include and a much better chance of closing the room!

If you’d like to know how YOU can create a killer signature talk that sells, I invite you to my upcoming FREE webinar “Close Any Room: How To Add Thousands Of Dollars To Your Monthly Income Using Signature Talks.” CLICK HERE to register