Do You Have What it Takes to Create a Successful Female Brand?

September 21, 2012 By Leave a Comment

I am so grateful to be a woman living in the United States at this time in history. While it’s true, there are still a lot of inequities for women in our society, we are so lucky to live in a county where it is possible for a woman to truly create the life of her dreams through entrepreneurship. However, just because the opportunity for success exists does not mean all women will be able to bring their dreams to fruition. Why is it some women entrepreneurs succeed in creating a lucrative brand, and others do not? [Read more…]

Filed Under: Brand Building Tagged With: , , ,

Top Woman Entrepreneur Shares the Secret to Success.

September 4, 2012 By Leave a Comment

If you are a female entrepreneur, you’ve got to check this out! One of my favorite business mentors and world leading woman entrepreneur, Ali Brown, is launching one of her most exciting programs ever. Normally, I would not blog about someone else’s promotion, however, I have personally participated in Ali’s programs and used many of her products and I can say with complete confidence they are top notch.  Not only have I learned some of the most important nuts and bolts of running a business from her, I have also gained clients as a direct result of being in her Elevate program.

I’m excited to share with you the link to Ali’s high content videos about her new launch, Thrive, where you’ll learn everything from how to tap into your “why” to how to create a compelling opt-in offer. If you’d like to know more about my own experience working with Ali Brown, feel free to contact me directly. In the meantime, click the link below to get started learning from the master.

P. S. I have found the Elevate program to be a great compliment to the branding work I do. Therefore, I am also offering a 20% off BONUS for any Clear Voice Branding services for anyone who signs up for the Elevate program from September 10-14th. It’s a WIN-WIN for you!

For any questions, please contact me at heather@clearvoicebranding.com or call at (781) 369-5063.

Filed Under: Entrepreneurial Success Tagged With: , ,

Is your Brand Safe Against Attack?

August 28, 2012 By 1 Comment

Is Your Brand Safe Against Attack?

You’ve worked hard to establish your brand, get your message out, be consistent and build a tribe of loyal followers. So what do you do when you find your brand under attack? As much as we’d like to think people are innately good, there are just some plain old bad eggs out there. So how do you deal with these haters and more importantly, what can you do to protect or repair your brand from harm? [Read more…]

Filed Under: Brand Management Tagged With: , ,

Does Your Brand Look Good Naked?

August 23, 2012 By Leave a Comment

Have you ever found yourself paging through one of those celebrity fashion magazines feeling a little cynical? That little green monster creeps in as you compare yourself to all those gorgeous ingenues. You comfort yourself by making excuses as to why they are there looking so beautiful and you are still living the life of a mere mortal woman. How hard is it to look beautiful when you’re wearing a glitzy dress or ball gown? After all, it’s one of the most flattering things a woman can wear. It’s all smoke and mirrors you think. Peel away the glitz and glamour and underneath it all they are probably not that special. Or at least you hope. [Read more…]

Filed Under: Authentic Branding, Bold Branding, Brand Building, Personal Branding Tagged With: , , , ,

Let’s All Get Tanked!

August 14, 2012 By Leave a Comment

Many of you may already be familiar with the tv program called “Tanked,” but my first exposure to the show was on vacation this summer. Obviously, the kids had control of the remote in the hotel room! At first, I thought it was just another inane reality show, but as I watched I came to realize this was a great study of effective branding! The show is about two guys who build custom-made fish tanks. Yes, that’s it. Stay with me now. I’m sure you think this is a little fishy, but there is a lot to learn here.

[Read more…]

Filed Under: Authentic Branding, Bold Branding, Brand Building, Finding your Niche Tagged With: , , , ,

Know When to Say “No”

August 9, 2012 By Leave a Comment

Sometimes the word “no” gets a bad rap. It sounds harsh or limiting. As children we were often told no when we asked for things we wanted. We may have wanted to buy a cheap toy or stay up past our bedtime. As teenagers we may have wanted to go to a party that “everyone” else was going to. When we were younger, we could not appreciate that our parents were protecting our health, keeping us safe and safe-guarding our future by saying no. As adults, however, we recognize their insistence on setting limits was a great act of love so we could grow into thriving, successful adults.

As entrepreneurs, we must also learn to say “no” so that our businesses can thrive, though it’s not always easy. As parents, we know it’s often very tempting to just give in when our children beg and plead with us. It takes a lot of strength to stand our ground, but we do it because we know it’s in our child’s best interest. It’s the same with your brand and in your business. It is hard to say no when there are so many people and opportunities vying for your attention and energy. However, you must learn to do it if you are going to succeed.

Here are 3 Tips to help you know when to say “no” and feel good about it! [Read more…]

Filed Under: Business Building Strategies, Decision making, Running a successful business, Success Strategies, Time Management Strategies, Winning mindsets, Winning Strategies

3 Tips for Finding a Good Niche

August 3, 2012 By Leave a Comment

Finding the right niche for your business is extremely important. It’s one of the things that can make a really big impact on your success, or lack thereof. It’s also one of the areas people struggle with most in their branding process. People are confused or unsure about what niche to focus on or perhaps they’ve tried one niche already and feel frustrated and disappointed because it did not create the results they were looking for. Finding the right niche can be challenging, but if you pay attention to a few key points, you can find the right match for your business.

Here are 3 qualities a niche must have to be right for you.  [Read more…]

Filed Under: Brand Building, Business Building Strategies, Connecting with your Audience, Finding your Niche, Success Strategies

Put the Wind in your Business Sails

July 24, 2012 By Leave a Comment

Have you ever felt stuck in a the doldrums? You just feel a little off. You feel unmotivated to pursue your goals as passionately as you once did. Or your last little defeat has turned into a downward spiral and you can’t seem to stop the negative momentum. It happens to all of us from time to time. Sometimes it’s a small blip on the screen. Other times negativity digs in its heals and stops you in your tracks. Whether big or small, negativity left unchecked not only erodes your sense of well-being, it also pokes a hole in the sails that propel your business.

Think about it. If you are frustrated you might become impatient with a client who then feels less inclined to refer you to others. If you feel jealous and inferior because a competitor wins your ideal contract you might start to get discouraged and put less effort into prospecting for leads. If you let small technical difficulties fluster you, you may start to develop self-doubt. All this negative energy can effect not only your productivity, but also your pocket book and even your health! Fortunately, there is a cure. It’s called Positivity. [Read more…]

Filed Under: Business Building Strategies, Overcoming challenges, Success Strategies, Winning mindsets, Winning Strategies

Guilt by Association

July 19, 2012 By Leave a Comment

Whether we like it or not, we are judged by the associations we keep. At first blush this doesn’t seem fair. However, if you think about it for more than a second or two, you can see the logic behind it. For the most part, we choose our associations with the exception of our families. Therefore, your associations are a reflection of YOUR JUDGEMENT and YOUR BRAND. If you are associated with someone who is unethical, you are broadcasting to the world that you have some tolerance for lack of integrity. On the other hand, if you surround yourself with people who are kind, thoughtful and smart, this also reflects on your judgement, in a positive way.

Because your associations so strongly effect your reputation it is critical to choose wisely. Here are a few questions to help you evaluate your current associations and how to better choose future ones.

1. Does this person/business uphold the values I want to nurture?

2. Does this person have a positive attitude?

3. Does this person make me feel inspired to grow?

4. Do I feel good about myself when I spend time with this person/business?

5. Am I proud to say this person is a friend, colleague or business associate?

If you cannot answer yes to most, if not all, of these questions, it may be time to re-evaluate your associations. You are not looking for all of your friends and colleagues to be like Mother Teresa, but you are looking for them to enhance, inspire and reflect your personal brand standards. In turn, be sure YOU are exuding the qualities which would make others feel proud to associate with you.

We all struggle sometimes to know when to forge strong connections with others. If you have any thoughts or experiences you’d like to share that have helped you, I’d love to hear from you. Just make a comment below. Or post it on Facebook.

 

 

 

Filed Under: Authentic Branding, Brand Building, Decision making, Importance of Image Tagged With: , , , , , , , ,

Are You Optimizing Your Brand Resonators?

July 13, 2012 By Leave a Comment

In classical singing we often talk about creating resonance. Resonance is what makes a voice carry. Leveraging vocal resonators is what enables classical singers to project their voices over the orchestra without the aid of a microphone. Leveraging personal brand resonators buoys your business to rise over the noise of the marketplace.

In singing, optimizing resonance is done by creating sympathetic vibrations in different parts of the body to enhance the sound coming from the tiny vocal folds in the throat. Because each person has unique physiology, these resonators also play a significant role in the distinct quality of sound each singer is able to make. It is part of the vocal finger print. If you have a broad face and a big nose, your sound will be different than if you had a thin face with fine features. However, in order to create this synthesized and original sound, you have to keep the system open and allow the vibrations to travel freely throughout the body. If the system is not open and supported, the singer cannot take advantage of all the resonators and the result is a compromised tone.

In personal branding, each of us has a unique voice as well. Our brand voice is [Read more…]

Filed Under: Authentic Branding, Bold Branding, Brand Building, Finding Your Voice, Projecting your Voice Tagged With: , , , ,
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