Perfect gets a bad rap. I know it’s important in many aspects of life NOT to aim for perfection. We can’t have perfect bodies, although I think David Beckham makes a pretty good case:) We rarely get perfect hair…actually I think the entire 80’s makes my point there. However…I think you can find the perfect mate.
I’m not suggesting people are perfect, we know they are not. Hmmm, again Beckham comes to mind… Wait, I’m getting off track. What I am suggesting, however, is there are perfect matches. There are just right fits. One person’s bundle of talents, gifts and neurosis may be the exact right compliment to someone else’s crazy puzzle. And the same is true about perfect clients
So many entrepreneurs struggle to find ideal clients. They get a lot of tire-kickers or people who make them feel insecure about their value. Or they get folks who are not really motivated to do the work and it leaves them feeling deflated and frustrated. It doesn’t have to be that way. It is possible to attract perfect clients. It just feels hard because we tend not to do the work needed to put our high-frequency attraction signals out so the right people can find us.
Most of us settle. We look at the mess of puzzle pieces sitting in front of us and get so overwhelmed we start making rash decisions. Instead of picking up a magnifying glass and studying every curve, edge, line and color of our ourselves and our businesses, we grab from the pile and try random pieces one by one. It’s such a waste of time and energy. And God help us if there’s one that’s even a close fit. We’ll try to cram that baby in there come hell or high water. It’s got to fit, right?
There’s a better way…
I’m going old school on you now. Remember those dating books that say make a list of your ideal mate’s characteristics? I want you to try it for your perfect client. I want you to translate what you want in a mate to what you want in a client. Get specific. What would make your heart sing? Not what do you think you could get, but what would make your knees melt? Would it be they open the door for you? How about they are gorgeous? Would they whisk you away on the back of their Harley, wind blowing in your hair? Are they kind, loving and like to cuddle? Would they only fly private? If that jet is going to Tuscany, sign me up!
When you think about these characteristics, try to think about how they would manifest in a business relationship. Would your style and brand message relate to someone on a Harley? Do you believe in freedom, rebellion and riding the open road of success? Then probably yes. Do you want high-end clients? What does that mean for your brand? Do you need to up-level yourself? No matter what you envision, you need to think about who you need to become to attract your perfect client.
Now it’s your turn. Do NOT hold back. This is your dream client. You cannot attract what you cannot picture. Have fun and see what starts to happen once you get clear.
I’d love to hear what you come up with. Please feel free to post your list on my Facebook page here: www.facebook.com/HPoduska
Until next time, here’s to hitting all your high notes!
xo
Heather
P. S. You’re welcome Ladies:)
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